Atlanta — Siemens Promotes to New Yorkers

April 2015

Atlanta Magazine reports that the city's modern streetcar line which opened at the end of 2014 was being promoted to New York tourists in advertising paid for by Siemens which built the city's S70 streetcar models. The magazine's website posted a story on April 15th.

The ad, which began airing April 13 and was scheduled to run through April 26, featured the happy crowds—among them mayor Kasim Reed—at the streetcar’s debut in December, and promotes the #BeDowntown social media campaign from Central Atlanta Progress.

Writer Rebecca Burns said: "After commuting by streetcar since January, I’ve noticed something new. Before, I used to ride home in an almost empty trolley, but in the past few weeks I’ve had to hunt for a seat."